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Test & Learn
By JCDECAUX
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France
JCDECAUX
JCDecaux operates in 80+ countries, focused exclusively on outdoor advertising. Our entrepreneurial spirit is driven by one purpose: making cities, airports, transport & shopping centres ever more attractive while meeting major challenges for the 21st century : urbanisation, digital, climate change...
We design, install and maintain free or low-cost services for the benefit of cities, residents and travellers—bus shelters, self-service bicycles, panels, etc—financed by advertising located in the busiest audience hubs and offering brands maximum visibility.
Because it benefits all stakeholders—local governments, advertisers & users—this unique and sustainable business model has been a constant source of innovation for the past 58 years.