# ça Marque ! 2021


Raja Rajamannar


Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard - President, WFA, Global Marketer of the year 2018


Raja Rajamannar is an accomplished global marketing executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business. Raja is consistently recognized globally as a highly innovative and transformational leader in his field. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek’s most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. At Mastercard, Raja is responsible for successfully leading the company’s marketing transformation, including the integration of the marketing and communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja has overseen the successful evolution of Mastercard’s identity for the digital age, pioneering Mastercard’s move to become a symbol brand and launching its breakthrough sonic brand platform. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide in 2019. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercard’s healthcare business across multiple regions. Raja has been recognized for driving business transformation across a variety of geographies and industries, including consumer products, financial services and healthcare. Prior to Mastercard, he served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint), and served as Chief Innovation & Marketing Officer at Humana. Earlier in his career, Raja held senior management roles with Asian Paints, Unilever and Citibank. Raja is a member of the Board of Directors of PPL Corporation and Bon Secours Mercy Health and serves on the boards of the New York City Ballet, Cintrifuse, and ANA.

Ses sessions

Retrouvez la liste de toutes les sessions présentées par ce speaker pour ne manquer aucune de ses interventions.
15th Apr
08:45 - 10:30


De la valeur qu’elle porte à la valeur qu’elle crée, la marque et ses publics ont tout à partager. La force de la relation entre la marque et ses publics repose sur la valeur créée, la valeur apportée par la marque, dans son produit, son service, l'expérience, la communication, la valeur et les valeurs. Apporter de la valeur, c'est être conscient de ses atouts singuliers, être à sa juste place, communiquer de manière adaptée. C'est aussi comprendre quelles sont les valeurs importantes pour les consommateurs ? Comment expliquer voire réconcilier les attentes et les comportements ?
Sébastien Bismuth
Don't Call Me Jennyfer
Président de Don't Call Me Jennyfer et Président du directoire Celio
Jean-Luc Chetrit
Union des marques
Directeur général
Mykim Chikli
Chief Executive Officer EMEA
Anaïs Lançon
RATP Group
Directrice de la communication, de l’engagement et de la marque
Gaëlle Le Floch
Strategic Insight Director
Hervé Navellou
L'Oréal France
Directeur général de L'Oréal France, Président de l'Union des marques
Raja Rajamannar
Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard - President, WFA, Global Marketer of the year 2018
Fabien Sauleman
Poule House
Président fondateur
Philipp Schmidt
Prisma Media Solutions
Chief Transformation Officer, Prisma Media and Managing Director Prisma Media Solutions
Isabelle Taillandier
Nestlé Purina Petcare France
Présidente Directrice Générale
Florence Trouche
Facebook France
Directrice commerciale