Ad & Tech Forum 2021

ES

Eric Seufert

Heracles Media

Analyste

Description

Eric Benjamin Seufert is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric is the author of the book Freemium Economics, published by Elsevier in 2014, and he developed Theseus, an open source Python library for marketing cohort analysis. Eric runs the popular trade blog, Mobile Dev Memo.

Ses sessions

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